Independent advertising consulting from Brazil, for marketing decisions in Brazil and abroad.
We are V. Duarte Consultoria: we help companies decide where to invest in media, which agency to hire, and how to position their brand — with fully remote service for clients in Brazil, the United States, Canada and the United Kingdom.
Before any recommendation, we map out where your media budget is going today.
Unbiased recommendations, based on diagnostics
V. Duarte Consultoria was founded in São Paulo to help companies make advertising decisions with more clarity: which agency to hire, how much to invest, and where.
We also produce business catalogs and directories for companies and associations that need to organize supplier and product information. Fully remote service, in Portuguese and English.
Good consulting is the kind that saves you money before asking for more budget.
The V. Duarte Consultoria way of workingThree things that guide every project
Recommendations free of conflict of interest
We are not paid by the agencies or media outlets we recommend — the recommendation is yours alone.
Diagnostics before recommendations
We analyze where your budget is going today before suggesting any change.
Truly bilingual
Meetings and reports in Portuguese or English, with schedules aligned to time zones in Brazil, the USA, Canada and the UK.
What we do, in practice
Services that can be hired individually or combined into a complete marketing consulting package.
Advertising Strategy Consulting
Diagnostics and media plan for companies that already advertise but want more efficient spending.
Agency and Vendor Selection & Management
Support in choosing and overseeing agencies, production companies and media vendors.
Media Planning and Budget Allocation
Channel recommendations and budget distribution across paid, organic and offline media.
Business Catalogs and Directories
Editorial production of catalogs, guides and sector directories for companies and associations.
Brand Positioning
Positioning and messaging consulting for brands redefining their communication.
Consulting for International Brands Entering Brazil
Remote support for companies in the United States, Canada and the United Kingdom choosing agencies and building an advertising strategy for the Brazilian market.
What our clients say
"V. Duarte reviewed our media spend and showed we were paying for channels that weren't converting. That alone paid for the consulting."
"We were about to hire an agency in Brazil without knowing how to evaluate the proposal, and V. Duarte gave us an honest comparison before we signed anything."
"They helped us select agencies in São Paulo remotely, with clear criteria and no bias toward any particular vendor."
Get in touch
Fill out the form or use one of the channels below. We serve clients in Portuguese and English.